WISE MOBILITY

INSIGHT, COMPETENCE AND STRENGTH THROUGH DECADES

Wismo Group is one of the largest automotive companies in the Nordics, formerly known as K.W. Bruun Import A/S.

The company is backed by Global Auto Holdings Limited, a leading global automotive retail group with a strong presence across the USA, Canada, the UK, and Ireland.

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1930s

Founded as British Motors

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1950s

First importer of Peugeot to Denmark

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1990s

Begins importing Peugeot to Sweden

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2000s

Starts importing Mitsubishi to Denmark

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2016-2018

Expands to import Citroën, DS, and Opel in Denmark and Sweden

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2021-2022

Begins importing Fiat, Jeep, and Alfa Romeo in Denmark and Mitsubishi in Sweden

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2023-2024

Adds Hongqi and NAVOR to its import portfolio in Denmark

NOW

Exclusively represented in Denmark and Sweden, with annual sales of ~40,000 vehicles and a total car parc of 1.2 million. Part of Global Auto Holdings Limited

COMPANY DIVISIONS

Wismo Automotive A/S, Wismo MMC A/S, and Wismo North East A/S
Import of Peugeot, Citroën, DS Automobiles, Opel, Mitsubishi, Fiat, Fiat Pro, Alfa Romeo, Jeep, Hongqi, and NAVOR in Denmark.

Wismo Automotive AB and Wismo MMC AB
Import of Peugeot, Citroën, DS Automobiles, Opel, and Mitsubishi in Sweden.

Wismo Logistics A/S and AB
Central warehouses in Greve, Denmark, and Strängnäs, Sweden, handling spare parts distribution.

J BIL AB and Sätra Motorcenter AB
Wismo Group’s own dealership and workshop network, with multiple locations in Stockholm, Gothenburg, and Lund.

Wismo NxT A/S
Business activities beyond import and retail, including digital business concepts in Denmark, such as Bilabonnement A/S and the workshop chain, Quickpoint A/S.