PRIVACY POLICY
This privacy policy is intended to help you understand what personal data we collect, why we collect it, and what we use it for. It also describes your rights in relation to our processing of your data.
We encourage you to review this privacy policy so that you are informed about how we process your personal data.
1. What information do we collect about you?
Personal data is any kind of information that can be attributed to you. In most cases, you decide for yourself whether to provide us with personal information, for example by signing up for our newsletters, buying a car, or entering into a service or leasing agreement either through our dealer, directly with us, or with our business partners. We may also obtain information about your car from publicly available registers and databases, such as Bilstatistik (the DMR register) and Bilbogen, which we combine with the other data collected.
We collect various categories of information, for example:
Personal information collected from you, such as your name, address, email address and telephone number. If you enter into a contract with us, we often ask for your civil registration number (CPR number) to make sure we can identify you. Sometimes we also need additional information, such as your driving licence number, a copy of your driving licence, bank account details, and photos of you. This information is processed and stored in accordance with applicable law.
Information about your car, such as make, model and registration number, chassis number (VIN), purchase date, mileage and service history.
User-generated information, such as your contact details, which you register or provide in connection with test drives, requests for quotes, and competitions.
Technical details about your device or internet connection, such as IP address, cookies, your location and username.
Information about your user behaviour, such as your search patterns on our website and how you use our services. Our websites and our email communications may contain an electronic image (a so-called web beacon or pixel tag).
Information about cookies. We use cookies, electronic images and similar tracking technologies on our website and in our email communications. Read more about our cookie policy, which you can find a link to at the bottom of the page.
2. Purpose and legal basis
In order for any collection, processing or usage of personal data to be lawful it is required, by GDPR, to be based on a valid lawful ground in relation to the specified purpose. Lawful grounds may be found in GDPR. They are as follows: the collection, processing or usage is necessary for the fulfillment of an agreement or contract, is necessary for our legal compliance under national or international law or is necessary for the purpose of a legitimate interest. If none of the aforementioned legal grounds are current, we may only collect, process or use your personal data with your consent. For our processing of your personal data to be lawful, there must be a specific purpose for the processing — meaning that it is necessary to fulfil an agreement with you, necessary under the law, based on a legitimate interest arising from our business, or because you have given your explicit consent, in accordance with Article 6 of the General Data Protection Regulation.
Entering into an agreement or legal obligation: Our primary purpose for collecting personal data is to fulfil our warranty obligations, provide technical support to the dealer and for your car, and meet the obligations we have towards the manufacturer. When booking a test drive or requesting a quote, we need your personal data so that the selected authorised dealer can contact you to fulfil your request. If you enter into a service agreement with us, we also process your data, and through this we have the right to contact you to ensure the agreement is honoured and to give you the greatest possible value. There may also be other obligations we must comply with in connection with the purchase or leasing of our products and services, either directly with us, through our dealers, or on behalf of the manufacturer.
Legitimate interests: Other purposes include general marketing, customer satisfaction surveys, and being able to offer you good service through customised services and more relevant content. We also use your data to produce statistics and reports for analysing the market, demographic and geographic patterns, interests and behaviour. Customer and market analyses, and their processing for statistical purposes, are carried out in such a way that it is not possible to identify individual customers.
Consent: We only obtain consent in accordance with section 10 of the Danish Marketing Practices Act. If we have received your consent to electronic marketing, we use it for the purposes stated in the consent declaration. Without your consent, you may miss out on information, offers, and more. You can withdraw your consent to electronic marketing at any time, for example via an unsubscribe link at the bottom of a newsletter or by contacting us at samtykke@wismogroup.com
Compliance with legislation: We may also process your personal data if necessary to comply with a legal obligation or a decision by a public authority.
3. Who do we share your information with?
We process your information with the utmost care, and your information is only used by us, our affiliated companies and our business partners in order to provide you with the best possible service. There are, for example, the following reasons for sharing your data:
The manufacturer for the brand receives your name, contact information, car data and data regarding warranty repairs, the purpose of which includes handling warranty obligations, providing technical support to us and, through us, to dealers and your car, as well as conducting customer satisfaction surveys. You can find further information about the manufacturer’s processing of personal data under section 10.
Your car data is shared with all authorised dealers and workshops. They have access to specific data about your car, including service history, so that the best possible service can be provided regardless of which authorised workshop you use.
Selected data processors also receive data from us. They help us run our business, for example by carrying out customer satisfaction surveys. They are only permitted to use your personal data on our behalf and for the specific tasks we instruct them to carry out. Our data processors must ensure that your personal data is treated confidentially and stored securely, and we remain responsible for your data.
Below is the list of categories of data processors and business partners with whom we share data:
Data processors:
- Provider of car listing/sales platform
- IT system/CRM provider for the dealer network
- IT system/DMS provider (Dealer Management System)
- Debt collection agency (reminders/debt recovery)
- Data analytics/marketing analytics provider
- Authorised dealers/service workshops within the brand’s dealer network
- Email marketing platform
- Car price comparison/marketing platform
Other recipients/business partners (independent data controllers):
- Manufacturer
- Financing company (car loans/leasing)
- Insurance company
- Roadside assistance provider
- Authorised dealers/service workshops within the brand’s dealer network
4. How long do we retain your personal data?
We only retain your personal data for as long as necessary for our purposes or as required by law or agreement. When we no longer need your personal data, it is deleted or anonymised so that we can no longer identify you as an individual. For example, we retain data relating to:
- Booking a test drive, requesting a quote, and used-car valuations — 4 months
- Your marketing consent — up to 4 months after the consent expires, or up to 4 months after withdrawal of consent
- Participation in ad-hoc competitions, surveys, and interest lists for new launches — up to 4 months after conclusion
- Customer data relating to the purchase of a car is retained for the current year plus 5 years
- Booking of workshop service — 3 months after the data has not been used for 12 months
- Customer satisfaction surveys and statistics prepared on this basis — 5 years
- Enquiries regarding warranty obligations are retained for up to 12 years due to the manufacturer’s body/rust warranty
- If you have entered into a service agreement with us, we retain your data for the duration of the agreement, after which the retention period for invoices and supporting accounting documents under the Danish Bookkeeping Act applies
- Invoices and supporting accounting documents are retained in accordance with the Danish Bookkeeping Act
In general, we retain personal data for as long as we have an active customer relationship and a legitimate interest as described under our purposes.
5. What do we do to protect your data?
To prevent unauthorised access to, use, alteration, destruction or disclosure of your personal data, we have implemented appropriate organisational and technical measures. These measures are based on a risk assessment carried out with regard to the type of personal data we hold.
As a general rule, we do not transfer data outside the EU. In the few cases where this occurs, agreements have been entered into and the necessary measures taken to protect your personal data in accordance with applicable legal requirements.
6. Links to other websites
Please note that this website may contain links to other websites. If you follow such a link, you may end up visiting other websites with privacy policies different from the one set out here. You should always read the policy of each website and social network you visit and share information with, so that you know how they handle personal data.
7. Amendments to the Privacy Policy
This privacy policy may be updated by us. Should our purpose for processing your personal data change significantly, we are obliged to inform you of this directly and within a reasonable time.
8. Your rights
Below you can read about your rights. If you wish to exercise your rights, you can, for example, contact us at gdpr@wismogroup.com
Right of access: You have the right to see the personal data we process about you and to receive certain information about the processing. In some situations, we will need your assistance.
Right to rectification: You have the right to have inaccurate information about yourself corrected.
Right to erasure: In certain cases, you have the right to have information about you deleted before our general deletion schedule would otherwise apply.
Right to restriction of processing: In certain cases, you have the right to have the processing of your personal data restricted.
Right to data portability: In certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to have this personal data transferred from one data controller to another without hindrance.
Right to object: In certain cases, you have the right to object to our otherwise lawful processing of your personal data.
You can read more about your rights at www.datatilsynet.dk.
Complaints to the Danish Data Protection Agency: You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you are dissatisfied with the way we process your personal data. You can read more about how to complain and find Datatilsynet’s contact details at www.datatilsynet.dk.
9. Data Controller
The brand is part of Wismo Group, the parent company of a number of car import companies, leasing companies, etc. See details per brand below:
| Brands | Peugeot,Citroën, DS, Opel, Fiat, Alfa Romeo, Jeep | Mitsubishi | Hongqi, Navor, Leapmotor, Exlantix, Skyworth, Voyah |
| Data controller |
Wismo Automotive A/S Hovedvejen 1 2600 Glostrup CVR: 63557218 e-mail: gdpr@wismogroup.com |
Wismo MMC Danmark A/S Hovedvejen 1 2600 Glostrup CVR: 13421838 e-mail: gdpr@wismogroup.com |
Wismo North East A/S Hovedvejen 1 2600 Glostrup CVR: 43791486 e-mail: gdpr@wismogroup.com |
10. The manufacturer’s processing of personal data
Producenten for mærket behandler dine personoplysninger som selvstændig dataansvarlig, og du kan herunder læse lidt om producentens persondatapolitik.
10.1 What information does the manufacturer process?
The manufacturer receives your name, address, telephone number and email address (if applicable), car registration number and chassis number (VIN), together with other car data. This includes, for example, data relating to warranty repairs or other technical information about your car.
10.2 The manufacturer’s purposes and legal basis
The manufacturer’s purposes include the following:
- Fulfilling warranty obligations and supporting the dealer and importer (us) with repairs, technical queries, fault analyses, software/hardware updates, dealer audits and roadside assistance
- Market and consumer research, as well as ongoing improvement of products and services (including quality assurance and product development)
- Other purposes based on the legitimate interest of the manufacturer or a third party, cf. GDPR Article 6(1)(f), unless you exercise your right to object, cf. Article 21(1)
10.3 How long does the manufacturer retain your personal data?
The manufacturer retains your personal data for ten years.
10.4 Your rights
Your rights in relation to the manufacturer are the same as those set out in section 8 above. If you wish to exercise them in relation to the manufacturer, please contact us at gdpr@wismogroup.com. It is important, however, that you state that you wish to exercise your rights in relation to the manufacturer, and which brand(s) this concerns.
Below is information about who the manufacturer is for each brand:
| Brands | Peugeot, Citroën, DS, Opel, Fiat, Alfa Romeo, Jeep | Mitsubishi | Hongqi, Navor, Leapmotor, Exlantix, Skyworth, Voyah |
| Manufacturer’s name | Stellantis Europe S.p.A. | Mitsubishi Motors Europe B.V. |
Hongqi: China FAW Group Import & Export Co., Ltd Navor: Chongqing Sokon Motor (Group) Imp. & Exp. Co., Ltd. Leapmotor: Leapmotor Int. Business S.p.A Exlantix: O&J Automotive Netherlands B.V. Skyworth: Jiangsu Skywell Automobile Co. LTD Voyah: China Dongfeng Motor Industry Imp. & Exp. Co., Ltd, |
11. Newsletter
You can sign up for the newsletter via our brand websites or by giving consent as part of another processing activity.
By signing up for the newsletter, you accept that marketing within the same categories may be included from other companies within the Wismo Group and its business partners.
You further accept that data may be collected from other companies within the Wismo Group and its business partners, among other things to carry out profiling in order to target the email communications sent to you.
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